As picked up by several news websites today, Kimberly-Clark Professional (KCP) have launched a global campaign which aims to show customers that the overall sustainability of a product relates to more than just how it is packaged. KCP provide business to business products under brands such as Kleenex, Scott and Kleenguard.
A spokesperson from KCP said
It’s a complex issue and not just about having recycled packaging, but other things like water and energy consumption and the amount of waste generated too.
We look at being creative with our products, for example, a more absorbent wipe means you use fewer. That’s beneficial to the environment and the buyer, and we want to inform customers about the choices we make as a brand.
A cynical observer might comment that this sounds like someone looking for an excuse to avoid using recycled packaging. However, underneath the corporate sheen lies a valid and important point which relates to something fundamental underpinning our entire environmental effort: why we do it.
It’s certainly not for fun. Being a harbinger of doom is no one’s idea of a good time. The real reason that huge amounts of money, time and energy are being invested into these issues is to try and slow down, stop and ultimately reverse the effects of climate change which are irrefutably making this planet less safe for our species.
And how can we do this?
Very simply by eliminating carbon dioxide from the atmosphere.

The CO2 Cycle - we need to break it
I won’t go into all the ramifications for failing to do this with regards to water, food and habitat but it is too easily forgotten that all efforts towards sustainability are centred around this key issue.
Why am I making this rather elementary point now? Simply because, unless a change in product design or specification (or indeed any environmental initiative) actually leads to a reduction in carbon dioxide from the atmosphere, it is pointless.
So using recycled packaging (or indeed product) by itself may be pointless. To be worthwhile it has to result in reduced carbon emissions. And that isn’t guaranteed just by being recycled. The entire manufacturing process, journey and disposal options of the packaging has to be examined to work out, through scientific and rigorous calculation, what CO2 impact it will have.
A topical example:
You run a toilet paper factory in Slough, UK. A sales person from the Shanghai Recycle-More Paper Processor (catchy name) calls to say that they produce reams of 100% recycled post-consumer paper waste and you can have it shipped and trucked to your toilet paper factory on a weekly basis. However, you’ve also just taken a call from a sales person from a local, well managed forest where the transport emissions are minimal and deforestation is a non-issue because of the sustainable re-planting policy by the forest. By using the local forest you also don’t have to consider the CO2 generated during the recycling process itself, which a true carbon footprint of recycled paper must do. Both are roughly the same price. Which do you go for?
In purely environmental terms, you need to consider which generates less CO2. In this case it is going to be the non-recycled material.
Mind you, how many toilet paper factories have a well managed forest on their doorstep? The likely reality is that careful measurement will be needed to determine the best source of materials.
This issue is especially complex when it comes to renewable sources of products and packaging such as paper and cardboard. Using these doesn’t necessarily reduce the overall availability of the material as they can theoretically be grown again (provided, again, that the source is well managed). Where the packaging is metal or oil derived (plastics and rubber) there is a very good chance that the recycled option is better, overall, than using virgin material. This is partly due to the massive energy consumption and waste generation from extracting these materials from the earth in the first place.
It is also a matter of clever design. By designing packaging in a way that allows more to be transported in each truck, you reduce the amount of fuel required per item. It sounds like common sense but I would be willing to bet that in the past half-empty or poorly-loaded pallets and lorries were a common feature on our roads. Fortunately this is one of those issues which, once resolved, both saves the business money and helps the environment: a win – win.
So, back to the original question of the post, does recycled packaging matter? The answer is yes but only if the business can demonstrate that it has led to an overall reduction in CO2 emissions. Otherwise it’s just an exercise in futility.

An exercise in futility?
has been picked up on several news websiteshas been picked up on several news websites
Can Composting Make You Stinking Rich?
November 3, 2009 by Joe Hind
According to a news report by WRAP, the UK composting industry generated over £165 million last year by processing over 4.5 million tonnes of organic waste. 88% of this originated from local authorities as part of municipal waste collections (household, schools, churches etc.).
An increasing amount (currently 36%) of the compost produced is fully certified to BSI PAS 100 (the national specification for quality compost). This means that composters can generate even greater income as they can charge for processing the organic and food waste in the first place and can then sell the end product for agricultural use.
"Keenan" In-Vessel Composting Solution in Aberdeen
In-vessel composting, where the waste is treated “in vessels” (who could have guessed?) to enable it to reach higher temperatures, also allows for the composting of meat, fish and oil scraps so it’s a complete system for a wide range of organic waste.
All in all things look pretty rosy for composting companies, especially as businesses start to think about their own organic waste and composting firms begin to work with collection companies (or set up their own collections) to provide collections for local businesses. However, all may not be as perfect as it seems in the world of organic waste recycling as it seems some stiff competition may be on the horizon in the form of another way to deal with organic waste which generates energy and a viable compost: anaerobic digestion.
Anaerobic digestion (AD) facilities take advantage of the highly flammable methane gas (aka biogas) produced by decomposing matter (aka biomass) when it breaks down in the absence of oxygen (i.e. anaerobically) to generate energy (aka clean electricity). As you might expect from a large sealed container full of waste matter AD plants don’t just produce gas. You are also left with a digestate and waste water, both of which require further treatment before being used or disposed of into the environment. This could be a disadvantage compared to the relatively straightforward composting method.
Both systems have pros and cons but both ultimately divert food waste from landfill so get the thumbs up from us. However there is a note of caution: burning methane does release CO2. So unless you capture and store the CO2 produced from burning methane you arguably don’t solve the whole problem. In-vessel and other forms of composting don’t produce methane because the decomposition occurs aerobically (in the presence of oxygen) and the only by-product is a relatively small amount of CO2 (certainly compared with burning methane). However, just to complicate matters further, the life-cycle of methane means that it breaks down within 12 years in the atmosphere. Therefore, although it is more effective as a greenhouse gas (some 25 times more effective than CO2) it is only effective over a much shorter period. CO2 stays in the atmosphere for hundreds of years so is potentially more of a concern. Either way, CO2 is the gas getting all the headlines so a recycling company won’t want to contribute to CO2 emissions if it can be avoided.
Overall the science behind the two processes seems to just about favour AD over in-vessel composting in terms of some key factors: speed, quality of end product and associated benefits of the biogas (provided it is used to generate electricity and not released into the atmosphere). However the jury is still out about which benefits the environment most.
Time will tell which system is adopted by businesses. There is certainly room for both processes as they arguably fill different niches in terms of the end product. A farmer wants a ready soil improver, which composting provides. An industrial estate would probably prefer clean electricity, so would go down the AD route. Ultimately, it’s horses for courses.
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