So here we are. The first post. But what to write? Perhaps I should start by introducing myself. I’m Joe and I run the Waste Aware Business campaign for Waste Aware Scotland, who are part of Keep Scotland Beautiful.
In a nutshell, Waste Aware Business (or WAB as we tend to call it) was set up in 2005 to raise awareness of waste issues among smaller businesses in Scotland. SMEs (those with fewer than 250 employees) account for 99% of all businesses and 80% of all employees here but, whereas larger business often have the resources to at least research how to reduce waste costs, smaller businesses are often a little bit out of the loop.
For example smaller businesses have little say over what their suppliers use to package the materials that enter their business and so they are left (literally) picking up the pieces and paying for unnecessary waste disposal. Waste reduction may be possible throughout the supply chain but it will only be achieved if everyone starts to share that responsibility.
Anyway, there’s plenty of time to go into more detail on these issues. This is just the first post after all.
I want WAB to be a useful service and to provide information and advice that businesses can implement quickly to help their business processes. The main website (www.wasteawarebusiness.org.uk) therefore features several sections which are updated regularly. These sections include advice on Reduce, Reuse and Recycle (aka the 3Rs); a Poster Creator Tool for making posters to show where the recycling points in your business are; News and Events; Case Studies (any issues you find are likely to have already been resolved by another business somewhere) ; Waste Aware Products (showing where to buy things like recycling bins) and, finally, a lot of links to other organisations.
I don’t want this blog to be a constant advert for the WAB website as we market the site in plenty of ways already. However, I couldn’t exactly start this blog without mentioning it.
So, on to the blog. What can I blog about? Why would people want to read it? How many people are going to even find it? All good questions and the only way to find out the answers is for me to start doing it and then, in a couple of months, we can look at whether we have achieved what we want to with the blog.
For me, visitor numbers are less important than getting information out there that needs to be heard. The WAB website is a perfectly good place to put carefully crafted copy consistent with the Waste Aware Scotland brand guidelines. But often things crop up which are worth a bit of in-depth discussion and I guess this is the ideal place to write about those issues and see what kind of response we get.
Who do we want to read the blog? Well businesses of course. But also, those who work in larger companies who find their environmental voice is drowned out by the cry for cost-savings (not that these are always incompatible of course). Also, I hope this would appeal to those who work in the waste industry, perhaps working in a landfill site or recycling centre. Also, other organisations that help business with their environmental issues. We have a number of partner organisations who are also government funded and who have a complementary function to WAB (for example they might offer face-to-face advice or deal with issues other than waste) and we would love them to visit and comment on the blog.
So that’s the summary introduction. I will try and post again with something a bit less dry soon.