In an ideal world it would surely be possible to transport fruit and vegetables, most of which have pretty decent natural packaging, without protecting them further by wrapping them in cardboard and plastic and putting them in fruit shaped trays.
However we don’t live in an ideal world and people quite justifiably expect their fruit and vegetables to reach their homes unbruised.
Two of our partner organisations (Wrap and Envirowise) have announced a joint initiative to measure the packaging on 11 types of fruit and vegetables to assess the impact of the packaging throughout the supply chain and look for ways to improve the situation.
Without wanting to pre-empt their findings my initial thoughts are that packaging reduction should be possible throughout the supply chain for all food types. However it will require a real effort on the part of the people that produce the packaging, buy the packaging and ultimately accept the packaging (that’s us) to ensure it is truly minimised.
Coverage on the initiative from Packaging News can be found here.
Independent advice for consumers (from Which?) on reducing packaging can be found here and information on our work with retailers on the issue (as part of our Love Food Hate Waste campaign) can be found here.