I’ve been to several “green” events recently where the emphasis was less on what staff can do in the workplace and more about what they can do at home. It’s a relatively new phenomenon as the traditional purpose of green events in businesses has been to re-enforce the energy and waste reduction people can achieve at work by following company policies by, for example, using the available recycling bins.
It is therefore something of a departure to see businesses trying to influence what people do once they’ve left work for the day. Some might even argue it goes too far. I wouldn’t join in with them though: in my mind it’s a perfect example a business trying to help society alongside its other functions (global domination, making money etc.)
What struck me at the events was the enthusiasm with which staff embraced the topics of food waste, unwanted mail and home composting (use the links to find out more). A significant proportion of those present already composted waste at home and even more said they wanted to. At one event I gave a 35 minute presentation on the above topics and found people very responsive to the ideas raised. No one fell asleep, which might be a record.
So, businesses are giving the people who work for them what they want by providing information about ways to help the environment. In turn those people are more likely to follow green policies in the workplace. Everyone wins.
It’s not rocket science is it? But then we’re not building rockets.