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As a business you may feel that you don’t often get the opportunity to showcase and promote all your efforts in waste reduction.  But, making sure that your employees, customers and the wider public know what you are doing and how you are doing it, not only helps to ensures it’s continuing success, but generates a good reputation and publicity for your organisation too.

One way that you can do this, is to take part in this year’s European Week for Waste Reduction which takes place from the 20th-28th November.  Zero Waste Scotland are acting as the official organisers of the week in Scotland, which aims to raise awareness of ways to minimise our waste and encourage change in everyday behaviour in order to reduce the amount of waste produced across Europe.

You could choose to do an extension of a current waste reduction activity that you are already doing, or you could choose to do something completely different as well, and promote them both.  A European Award for the most outstanding and inspiring waste reduction event is also up for grabs!  Some examples of actions you could do include:

  • Measure food waste created in restaurants, canteens or kitchens and provide tips to staff and customers on how they can reduce their waste
  • Arrange a swap day for reusable items, or an office collection of materials such as household goods, clothes and bric-a-brac for reuse
  • Organise a best ‘waste free’ packed lunch competition
  • Run an office waste campaign, encouraging staff to take action to reduce their household waste
  • Run an office ‘best waste reduction idea’ competition

Whatever you decide to do here at Zero Waste Scotland we can provide support with communication materials, PR, event listings and material on waste reduction.

You will need to register your event by the 5th November, you can do this at www.wasteawarescotland.org.uk where you can also find out more information about the week.  If you have any questions about what’s involved you can also speak to my colleague Ylva Haglund on 01786 468 797, or email her at ylva.haglund@ksbscotland.org.uk

Last year we ran the pilot campaign and 33 actions took place in Scotland with a total of 14 countries and 2,500 actions taking place across Europe.  This year we are on track for even more actions, making the week bigger and better, so why not join in and be a part of this European wide activity!

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